Lyda Fire

Brand Identity

In December of 2008, a small Silicon Valley mobile payments company contacted Lyda Fire to help establish their brand identity. Originally given the task of designing a website, we also began creating all marketing collateral for the little company called Zong. As Zong became a leader in mobile payments, Lyda Fire's responsibilities grew in tandem. In 2009, Zong became the trusted mobile payments provider for Facebook. On July 7, 2011, Zong was acquired by PayPal for $240 million.



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