Working closely with PayPal to ignite their most significant B2B moments.
PayPal decks to
PayPal events that shine.
When it’s time for PayPal’s executive messaging to take center stage, Lyda Fire’s team provides the creative force to turn a speech into a big moment. From developing the event’s theme to creating sophisticated design, video and 3D animation — our immersive experiences drive progress and inspire action.
- PayPal C360
- Sales Kick-Off
- Investor Day
Sealing deals with
Building a legacy.
Executive Leadership Deck – David Marcus
In his introductory moment as the new PayPal CEO, David Marcus needed a showstopping deck to spark innovation and drive a startup attitude. Dynamic content and sound, and a beautiful design delivered powerful headlines and strategic content to the audience.
TechCrunch Disrupt - Hill Ferguson
Following a legacy of innovation, the debut of PayPal Beacon needed to launch in full glory. We decided to bring the design into the future with simplified content, stylized icons and a beautifully animated sequence—something Kubrick would wholly approve of.
TEDx Talk – Carey Kolaja
Carey’s stage presence helped drive this deck’s content forward. We captured the spirit and depth of her content by treating this as a moment to storytell. We relied heavily on animation and visual storytelling to shift this piece from a deck to a flowing narrative.
China Import Deck
Tackling the existing PayPal template head on, we created a bilingual, globalized deck with highly saturated and relevant photography atop a clean, bright white design. To achieve a bicultural feel, we used photography and helped set the stage of this global narrative.
Women in Payments – Marcia Morales-Jaffe
Bold, succinct statements and a clear description of PayPal’s value proposition were pivotal for the feel of this deck. Corporate culture, an often stodgy subject, mixed with a female-centered strategy, came to life with spirited imagery and icon/graphic-driven content.
eBay Credit – Three Stories
PayPal Credit needed to shine in a creative and cinematic way. This piece transformed a complex UX flow into a seamless and cohesive customer journey. Rich imagery, captivating video and intuitive mobile interactions helped impart emotion alongside a highly technical message.
Venmo: Mobile Roundtable
Venmo is a fun, Millennial/Gen Z-geared, highly active brand. We captured the essence of the young adult experience with purchasing, sending, and receiving money through the app. Key metrics, fun content and crisp UX flows brought one of PayPal’s biggest journeys to life.
UATP Deck – Robert Clarkson
Powerful narrative and creative content were crucial for this deck. We captured the essence of every message with video content embedded into almost every slide. This in turn created a seamless and intriguing flow for the narrative as the speaker built the momentum of the story.
Telecomm Video/C0-branded Takeaway
We created this video as a leave-behind, combined with a booklet guide to the partnership, all wrapped into a beautiful, well-crafted box. The video played instantly, revealing a stunning narrative and a booklet with every detail of the proposal.
Merging PayPal’s brand with a fresh, vibrant visual scheme added a new layer of fun to this RFP. We used mobile GIFs and exciting,
fast-moving content to illustrate to the partner a true understanding of their needs and provide a clear and strategic plan for solutions.
Venturing into an exciting new feel for the future of PayPal, our team decided to utilize 3D to capture the partner’s look and feel along with PayPal’s branding. We used animation and dynamic 3D content to breathe new life into PayPal content.
Sales Kickoff Conference
Merging PayPal’s brand with a fresh, vibrant visual scheme added a new layer of fun to this RFP. We used mobile GIFs and exciting, fast-moving content to illustrate to the partner a true understanding of their needs and provide a clear and strategic plan for solutions.
PayPal & Lyda Fire, winning partners with strategic content.
For over a decade, Lyda Fire has played a pivotal role in securing deals that
have made a significant impact. We are privileged to work with a partner like
PayPal, whose strong corporate culture and leadership
have resulted in a company with a soul.