A sales event worth
talking about.
Creating a forum for
unity & dialogue among
the PayPal sales team.
- Event Theme
- Content Strategy
- Speaker Presentations
- Thematic Videos
- Attendee Emails
Each year, PayPal hosts a sales kick-off event to bring synergy to their sales team. Using a compelling content narrative, we showcased PayPal's annual successes and laid the foundation for future growth. Our custom speaker presentations and dynamic videos boosted engagement, leaving attendees feeling motivated.
- Event Theme
- Content Strategy
- Speaker Presentations
- Thematic Videos
- Attendee Emails
The thematic spark.
Fueled by PayPal's forward motion and recent success, we proposed the winning theme, ‘Ignite.’ From a single word, we built visual momentum with bright colors and gradient flares to infuse movement within every element of the event.










The total effect
15
Speakers
224
Attendees
3
Day event
Uplifting video narratives.
We collaborated with PayPal's executives to help visualize their successes and strategies, striking a balance between content and entertainment. Our video team's efforts resulted in moments of levity for the speakers to champion their teams and convey the energy of the upcoming year.

The theme Ignite focused on the idea of a global sales team banding together to be part of something bigger; the idea of a spark that ignites us to reach our maximum potential through unity. We expressed this spark in the design with gradients and a neon glow that illuminated the entire conference. ”
Erastus McCart
Sr. Creative Director
Design
© Lyda Fire, LLC 2023