Bringing Facebook's Small Business Marketing team together in one dynamic virtual event.
During the pandemic, Facebook prioritized supporting small businesses and creating more connected communities. Their SBM team needed an All-Hands theme for a collaborative virtual meeting plan that amplified Facebook’s message of resilience. The virtual experience had a colorful and fresh visual style with brush strokes and stylized photography. Dynamic content encouraged engagement while reflecting small business experiences.
By the numbers
Coloring beyond the lines.
Facebook's internal teams and the small business they support are vibrant
and resilient. Our animations used cheerful colors and playful imagery
to inject immediacy and encourage engagement.
Unexpected cameos from the cast of The Office delivered a jolt of nostalgia and
amusement among the virtual meeting participants.
An uplifting, summative presentation recognized the SBM team's wins throughout the pandemic, highlighting the power and success of their small business partners.
Pause & play.
Fun quizzes helped keep the rhythm fun and entertaining
with relevant questions to Facebook's apps and brand.
Facebook trusted our creative vision from the get-go, allowing us to thoughtfully craft the theme, style, and content. And we delivered one of our most beautiful conferences to date. It didn't feel like work, it felt like a blank canvas for us to play."
Exec. Creative Director