In the past two years, PayPal
has launched some very important products. Lyda Fire was asked to to create a
video that featured all of the top-shelf products. The list was long,
the audience was vast (everyone from merchants to developers to head
honchos), and the project timeline was short. We kicked the project
off with a discovery meeting and began shooting simple background
scenes on the same day. We spent the next two weeks working with the
PayPal user interfaces (in some cases rebuilding as ultra-HD), and
finished by embedding all the screens onto the devices.
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