Lyda Fire

Product Showcase

In the past two years, PayPal has launched some very important products. Lyda Fire was asked to to create a video that featured all of the top-shelf products. The list was long, the audience was vast (everyone from merchants to developers to head honchos), and the project timeline was short. We kicked the project off with a discovery meeting and began shooting simple background scenes on the same day. We spent the next two weeks working with the PayPal user interfaces (in some cases rebuilding as ultra-HD), and finished by embedding all the screens onto the devices.

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